The challenge

Paul Herron

THE CLIENT

Paul Herron runs a dynamic design agency, working with a team of up to 10 freelancers. Known for their creative excellence, the agency faced increasing challenges as their workload expanded.

THE CHALLENGE

As the agency grew, Paul found himself juggling competing priorities: managing projects, overseeing a team and pursuing new business opportunities. Without clear systems or processes, the backend operations were chaotic - emails were missed, client communication lagged and deadlines were at risk. These inefficiencies were stifling growth and preventing the business from scaling effectively.